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Analytics · 5 min read
The 6 GA4 Metrics That Actually Matter for Small Business
By Priya Natarajan · Apr 4, 2026
GA4 has 200+ metrics. You need six.
- Engaged sessions per source (real interest)
- Conversions per source (revenue signal)
- Cost per conversion by channel
- New vs returning conversion rate
- Landing page conversion rate
- Revenue per session (RPS)