Every marketing term, in plain English.

Compare two versions.

Average order value.

Which channel gets credit.

A link from another site to yours.

The gut feeling people have about you.

A fictional target customer.

Customer acquisition cost.

% of recipients who clicked.

Colors send messages.

Attract customers with useful content.

% of visits that convert.

Google's 3 speed metrics.

Cost per acquisition.

Cost per click.

Cost per 1,000 impressions.

Paying creators to promote you.

Conversion rate optimization.

Click-through rate.

Do emails hit the inbox?

Automated email sequence.

Interactions per follower.

Total views (with repeats).

Pull customers in with value.

The phrase someone searches.

A page built to convert.

Specific 3-6 word phrases.

People similar to your best customers.

Customer lifetime value.

Awareness → Consideration → Purchase.

SEO you control on your pages.

% of recipients who opened.

Reach out to potential customers.

How customers perceive you.

Google Ads 1-10 rating.

Unique people who saw content.

Ads to people who already visited.

Return on ad spend.

Return on investment.

Sending to the right people.

Paid search on Google & Bing.

Getting free traffic from Google.

Search results page.

The plumbing under the hood.

Fonts as identity.

User-generated content.

URL tags for tracking.

Why customers should choose you.