Marketing Strategy vs. Tactics: Why Most Brands Confuse Them

Strategy is the choice of who you serve, what you offer them, and why they should care. Tactics are how you get that message in front of them.

The reason most marketing plans fail isn't bad tactics — it's a fuzzy strategy that leaves every tactic guessing.

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. — Sun Tzu"