Strategy
LTV
Customer lifetime value.
Definition
The total revenue a business can expect from one customer over the entire relationship.
Real example
A SaaS customer paying $30/mo who stays 24 months has an LTV of $720.
Customer lifetime value.
The total revenue a business can expect from one customer over the entire relationship.
A SaaS customer paying $30/mo who stays 24 months has an LTV of $720.