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Excel (.xlsx)
Marketing ROI Calculator
Enter 7 inputs → get CAC, LTV, LTV:CAC ratio, payback period and a spend-sensitivity scenario table with an automatic health verdict.
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What's inside
- ·Inputs block — 7 editable blue cells
- ·Outputs block — CAC · LTV · payback · ROAS
- ·Scenarios — 5 spend levels with LTV:CAC per row
Includes
- ✓7 inputs, 8 auto-calculated outputs
- ✓LTV:CAC health verdict (Healthy/Marginal/Losing)
- ✓Spend sensitivity: 5 scenarios from $10k→$250k
- ✓Yellow-highlighted input cells