Best AI tools you're actually using
There are ~4,000 AI marketing tools right now and 90% are wrappers. Which ones have actually earned a place in your monthly stack after 6+ months of use?
For me, the keepers are: Claude for long-form drafts, Perplexity for research, Descript for podcast + video, Motion for creative testing dashboards, and ChatGPT for brainstorming/synthesis.
Everything else — 'AI social media manager', 'AI SEO writer', 'AI email writer' — I've cancelled inside 3 months. What's on your list?
4 replies
Runway for quick B-roll. Not perfect but saves me a full shoot day per month.
Surfer for SEO briefs. Still the best content brief tool 2 years running.
AdCreative for static variants only. Video output isn't there yet.
Notion AI. Not glamorous but the daily ROI is real when your team already lives in Notion.