SEO for local business — quick wins
If you run or market a local service business, here are 5 SEO moves that will move the needle within 30 days.
1. Complete your Google Business Profile 100%. Add services, categories, photos weekly, and post 1 update a week. GBP is 40% of local SEO.
2. Ask every happy customer for a review with a short SMS link. Target: 4+ new reviews per month. Reviews > backlinks for local.
3. Build one location-specific service page per city you serve — even if you're a 1-location business, target the surrounding neighborhoods with named landing pages.
4. Get listed on the top 15 citation sites (Yelp, BBB, Nextdoor, Angie, plus 10 niche directories in your industry). Do it once, forget it.
5. Add FAQ schema to every service page. It's the fastest way to gain SERP real estate without needing more links.
2 replies
The SMS review link is criminally underused. Went from 12 to 60+ reviews in 90 days doing this.
This is basically our Local SEO starter checklist for new clients. Nailed it.