GGoCleanAPP
AI for Marketers
Module 1 · Foundations · Lesson 1 of 3 · 8 min

Model landscape

The models worth knowing in 2026, and which to pick for which job.

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Lesson

The frontier is a small club: OpenAI (GPT-5.x), Anthropic (Claude 4.x), Google (Gemini 3), and a handful of open-source models. Every 3–6 months rankings shift; use whichever leads on your task today.

Task-to-model routing: long-form writing → Claude for tone, GPT-5 for structure. Data analysis → Claude or GPT-5. Image → Gemini or GPT-Image. Video → Sora, Veo, or Runway.

Do not marry a model. Use an abstraction layer (OpenRouter, Portkey, or a router library) so you can swap without rewriting your workflows.

Key takeaways

  • 3 frontier providers + open source cover 95% of needs.
  • Task-to-model routing beats loyalty to one provider.
  • Use an abstraction layer to future-proof.

Exercises

  1. 1Try the same prompt on Claude, GPT, and Gemini. Note which handles it best. That's your task-to-model mapping.

Downloadable workbook