Module 1 · Positioning · Lesson 1 of 3 · 9 min
Finding your niche
The 3-circle test that shows whether your niche is broad enough to grow and narrow enough to be memorable.
Video not playing? Some creators disable embedding.Watch on YouTube ↗
Lesson
A viable TikTok niche sits at the intersection of three circles: what you know deeply, what you enjoy talking about, and what a specific audience is searching for. Miss any circle and growth stalls.
The mistake most creators make is starting too broad ('business tips'). TikTok's algorithm ranks specificity — a channel about 'DTC pricing psychology' will out-grow a general 'marketing tips' channel with less effort.
Write your niche as: `I help [specific person] do [specific outcome] through [specific angle]`. If you can't fill that sentence in under 20 words, you're not niched enough.
Key takeaways
- ✓3-circle test: knowledge, enjoyment, audience search demand.
- ✓Specificity beats breadth on TikTok's algorithm.
- ✓Fit your niche in one 20-word sentence.
Exercises
- 1Write your one-sentence niche using the template above.
- 2Show it to 3 people in your target audience. Do they get it in 5 seconds?