Email
Click rate
% of recipients who clicked.
Definition
Recipients who clicked any link divided by delivered. Far more reliable than open rate.
Real example
A 3% click rate on a 20k newsletter = 600 people to your landing page.
% of recipients who clicked.
Recipients who clicked any link divided by delivered. Far more reliable than open rate.
A 3% click rate on a 20k newsletter = 600 people to your landing page.