Email
Drip campaign
Automated email sequence.
Definition
A pre-written series of emails sent over days or weeks based on a trigger (signup, purchase, abandoned cart).
Real example
Abandoned cart drip: 1h reminder → 24h social proof → 72h discount.
Automated email sequence.
A pre-written series of emails sent over days or weeks based on a trigger (signup, purchase, abandoned cart).
Abandoned cart drip: 1h reminder → 24h social proof → 72h discount.