Analytics
Conversion rate
% of visits that convert.
Definition
The share of visitors who complete a desired action — purchase, signup, form submit.
Real example
10,000 visitors and 240 checkouts = 2.4% conversion rate.
% of visits that convert.
The share of visitors who complete a desired action — purchase, signup, form submit.
10,000 visitors and 240 checkouts = 2.4% conversion rate.