Analytics
CTR
Click-through rate.
Definition
Clicks divided by impressions, as a percentage. Signals how compelling an ad, link or headline is.
Real example
Google search ads: 3-6% is normal. Display: 0.5-1%. Email: 2-5%.
Click-through rate.
Clicks divided by impressions, as a percentage. Signals how compelling an ad, link or headline is.
Google search ads: 3-6% is normal. Display: 0.5-1%. Email: 2-5%.