Ads
CPC
Cost per click.
Definition
The amount an advertiser pays each time a user clicks their ad. CPC is driven by competition, ad relevance and quality score.
Real example
In legal, CPCs can reach $80+; in ecommerce apparel they may sit at $0.40.
Cost per click.
The amount an advertiser pays each time a user clicks their ad. CPC is driven by competition, ad relevance and quality score.
In legal, CPCs can reach $80+; in ecommerce apparel they may sit at $0.40.