Ads
CPM
Cost per 1,000 impressions.
Definition
How much you pay for 1,000 ad views, regardless of clicks. Common for awareness campaigns on Meta, YouTube and programmatic.
Real example
A $12 CPM on Instagram Reels means 100,000 views costs $1,200.
Cost per 1,000 impressions.
How much you pay for 1,000 ad views, regardless of clicks. Common for awareness campaigns on Meta, YouTube and programmatic.
A $12 CPM on Instagram Reels means 100,000 views costs $1,200.