B2B SaaSGlobal6 months

$1.4M in pipeline in 6 months for a Series-A SaaS

A full-funnel program combining SEO, paid, and lifecycle emails that filled the sales team's calendar.

Pipeline generated

$1.42M

MQL → SQL rate

38%

+22pt

Demo bookings/mo

148

+312%

Cost per SQL

$210

-64%

The challenge

Atlas had raised a Series A but was still relying on founder-led sales. They needed a self-serve pipeline machine.

SEO for buyers

Targeted 40 bottom-funnel comparison and 'alternatives to' keywords with dedicated pages.

Paid + retargeting

LinkedIn + Meta account-based retargeting layered on the SEO traffic.

Lifecycle automation

Built 9 lifecycle emails covering trial nudges, feature discovery, and win-back.

SEOMeta AdsGoogle AdsMarketing Strategy

Free 30-min strategy call. No pitch decks.