DTC BeautyUSA / Canada5 months

From $12k to $86k/mo in DTC revenue in 5 months

A clean-beauty startup scaled Meta + Google to profitable growth with a rebuilt funnel and creator UGC engine.

Monthly revenue

$86,400

+617%

ROAS

4.3x

+2.1x

CAC

$18.20

-42%

Email list

34,200

+28k

The challenge

Lumen had strong product-market fit on Amazon but couldn't crack profitable acquisition on their own site. Meta CAC was $46 and ROAS sat below 1.5x.

Rebuilt the funnel

Replaced the generic PDP with a benefit-led landing page and a bundle-first offer that lifted AOV 34%.

UGC creator engine

Launched a 12-creator/month program producing 40+ short-form assets we tested in weekly Meta iterations.

Google shopping + brand

Captured bottom-funnel demand generated by Meta with tightly-themed Google campaigns.

Meta AdsGoogle AdsSocial Media Management

Free 30-min strategy call. No pitch decks.