Retail / F&BLatin America12 months

Opened 3 new locations on the back of a viral IG strategy

Grew a specialty coffee brand from 8k to 142k Instagram followers and turned attention into foot traffic.

Instagram followers

142,000

+134k

Avg reach / post

58,000

+41x

In-store visits (attributed)

9,800/mo

+220%

New locations opened

The challenge

Kori had one packed store but no digital strategy. They needed brand demand before signing new leases.

Content pillars

Built a 4-pillar Reels calendar: barista craft, city moments, community, and behind-the-bean sourcing.

Local creator drops

Ran monthly meet-ups with 5-8 micro-creators per city we planned to open in.

Story-first CRM

Turned DMs and story replies into a 12k-strong SMS list used for launch days.

Instagram DevelopmentSocial Media ManagementMarketing Strategy

Free 30-min strategy call. No pitch decks.